Privacy policy.
1. Who We Are
MyDay is a small, independent business based in Bishop Auckland, County Durham, England. We create specialised communication sticker packs for children with Special Educational Needs (SEN).
Business name
MyDay Stickers
Phil@mydaystickers.co.uk
Website
www.mydaystickers.co.uk
2. What Personal Data We Collect
We only collect personal data that is necessary for the running of our business. We collect the following:
Through our website contact form:
• Your name
• Your email address
• The content of your message
• Your role (e.g. parent, SENCO, press) if you choose to provide it
Through our mailing list sign-up:
• Your name (if provided)
• Your email address
Through Google Analytics:
• Anonymous data about how visitors use our website (pages visited, time on site, device type)
• This data does not identify you personally
• IP addresses are anonymised
We do NOT collect:
• Payment information — all purchases are handled by Etsy, who have their own privacy policy
• Sensitive personal data about you or your child
• Data from children directly — our website is not directed at children
3. How We Use Your Data
We use the personal data we collect only for the following purposes:
Contact form data
To respond to your enquiry. We do not add you to any mailing list without your explicit consent.
Mailing list data
To send you updates about new MyDay packs, launches, and news. You can unsubscribe at any time.
Google Analytics data
To understand how our website is used and improve it for visitors. All data is anonymous.
4. Our Legal Basis for Processing Your Data
Under UK GDPR, we must have a legal basis for processing your personal data. Our legal bases are:
• Legitimate interests — responding to contact form enquiries
• Consent — sending marketing emails (you can withdraw consent at any time by unsubscribing)
• Legitimate interests — using anonymised analytics data to improve our website
5. How Long We Keep Your Data
Contact form enquiries
We keep your data for up to 12 months after your last contact with us, then delete it.
Mailing list
We keep your data until you unsubscribe. Once you unsubscribe, your data is deleted within 30 days.
Google Analytics
Anonymous analytics data is retained for 26 months as per Google's standard settings.
6. Who We Share Your Data With
We do not sell your personal data to anyone. Ever.
We may share your data with the following trusted third-party services that help us run our business:
Google Analytics
Anonymous website usage data. Google LLC, USA. Covered by UK adequacy arrangements. You can opt out via Google's opt-out tool.
Email / mailing list provider
[Insert your email provider e.g. Mailchimp, Klaviyo] — update before publishing.
Etsy
All purchase transactions are handled by Etsy. Please refer to Etsy's own Privacy Policy at etsy.com/uk/legal/privacy for details of how they handle your data.
We do not share your data with any other third parties without your explicit consent.
7. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
• The right to access — you can request a copy of the personal data we hold about you
• The right to rectification — you can ask us to correct inaccurate data
• The right to erasure — you can ask us to delete your data ('the right to be forgotten')
• The right to restrict processing — you can ask us to limit how we use your data
• The right to data portability — you can ask for your data in a portable format
• The right to object — you can object to us processing your data for marketing purposes at any time
• The right to withdraw consent — where processing is based on consent, you can withdraw it at any time
To exercise any of these rights, please contact us at Phil@mydaystickers.co.uk We will respond within 30 days.
8. Cookies
Our website uses cookies. A cookie is a small text file stored on your device when you visit a website.
We use the following types of cookies:
• Essential cookies — necessary for the website to function. These cannot be turned off.
• Analytics cookies — Google Analytics uses these to collect anonymous information about how visitors use our site. You can decline these via our cookie banner.
You can manage your cookie preferences at any time by clicking the cookie settings link in the footer of our website. You can also control cookies through your browser settings.
9. How We Keep Your Data Safe
We take the security of your personal data seriously. We use the following measures to protect it:
• All data transmitted via our website is encrypted using SSL/TLS
• Access to personal data is restricted to the business owner only
• We use reputable, GDPR-compliant third-party services
• We do not store payment card information — all transactions are handled by Etsy
In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify the Information Commissioner's Office (ICO) within 72 hours and inform you as soon as reasonably practicable.
10. Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal data from children.
While our products are designed for use with SEN children, all data is collected from adults — parents, carers, and education professionals — not from the children themselves.
If you believe we have inadvertently collected data from a child, please contact us immediately at hello@myday.co.uk and we will delete it promptly.
11. Links to Other Websites
Our website may contain links to third-party websites including Etsy and social media platforms. Once you leave our website, this privacy policy no longer applies.
We are not responsible for the privacy practices of other websites and encourage you to read their privacy policies.
12. Changes to This Privacy Policy
We may update this privacy policy from time to time. When we do, we will update the 'last updated' date at the top of this page.
We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.
13. How to Complain
If you are unhappy with how we have handled your personal data, please contact us first at hello@myday.co.uk and we will do our best to resolve it.
If you are still unhappy, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website
Phone
0303 123 1113
Address
Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF